We are different...
A Family Business with a Purpose
The Ninja Jug started because we saw how challenging it can be to manage your health in today’s busy world. Like you, we’re juggling family, work, and everything in between. That’s why we created The Ninja Jug and paired it with Effortless Health—a straightforward approach to help you improve your health without adding more stress to your life.
But here’s what makes us different: when you reach out to us, you’re talking to us. It’s our family that answers your emails, responds to your messages, and supports you through your health journey. We’re not a team of anonymous customer service reps. We’re the same people who created the products, and we’re deeply committed to helping you get the most out of them.
We’re Here Because We Care
We understand that trusting a company with your health is a big deal. That’s why we’ve built The Ninja Jug around honesty, authenticity, and genuine care. We’re not here to push products or make flashy promises—we’re here to offer real solutions that can make a significant impact on your life.
We’re a small family business, not a corporate giant, and that’s exactly how we like it. It means we can focus on what really matters: you. We take the time to listen, to understand your unique needs, and to provide the kind of personal support that’s hard to find elsewhere.
Our Mission: Making Health Simple and Effective
Our mission is clear: to help you improve your health in a way that’s simple, effective, and sustainable. With every Ninja Jug, you’re also getting access to Effortless Health—a comprehensive program designed to guide you through small, actionable steps that lead to big health changes. We believe in making health achievable for everyone, without the hype or the hassle.
At The Ninja Jug, you’re not just another customer. You’re part of our community, and we’re here to support you in any way we can. From our family to yours, we’re dedicated to helping you live a healthier, happier life. And when you reach out, it’s us you’ll be speaking to—real people who are genuinely invested in your success.
Thank you for choosing The Ninja Jug. We’re excited to be a part of your journey.
Meet the founders
We are Callum and Annie, the heart and soul behind Avocado Ninja, a family-run business dedicated to helping you and your loved ones thrive through better health. As parents ourselves, we understand the delicate balance of juggling work, family, and well-being. That's why we've poured our hearts into creating The Ninja Jug – a pioneering water filter designed to bring the purest, healthiest water to your home.
Our journey started over 20 years ago, driven by personal challenges and a passion for health. We've faced the pressures of modern life head-on, and in our quest for balance, we discovered the incredible impact of optimal hydration. Water isn't just a basic need; it's the foundation of vitality and well-being.
Through years of research and exploration, blending age-old wisdom with cutting-edge technology, we developed The Ninja Jug. This isn't just a water filter – it's a tool for enhancing your life. The Ninja Jug purifies and enriches your water with essential minerals, offering a taste and quality that supports your health every day.
At Avocado Ninja, our mission is simple: to make healthy living accessible and achievable for every family. We believe in the power of quality hydration and the difference it can make in your life. We're not just selling a product; we're sharing a piece of our journey, our dedication, and our belief in a healthier future for all.
Thank you for being part of our story. We look forward to supporting you and your family on your path to better health and happiness.
With love and gratitude,
Callum & Annie
About Callum
Creator of Effortless Health, author of Health Secrets and Momentum
I'm a passionate advocate for optimal health and vitality. Over 20 years, I've immersed in the world of optimal health, worked with many pioneers and visionaries in the field and helping others to achieve phenomenal health and energy every day to live a fully charged life.
Through my experience, I have learnt the ultimate secrets, tools and practices required to bring immense benefits to our mental and physical well-being, and I'm excited to share my knowledge and expertise with others who are seeking a simpler, more fulfilling life.
My goal is to distil these insights into practical, everyday actions that work seamlessly, in the hustle and bustle of daily life, and for even the busiest of people.
I hope that I can help you unlock the door to your most healthy, and energetic self. Let's embark on this journey together, a journey toward living a fully charged life.
About Annie
My philosophy in life is to live authentically and show up each day giving my best. If I am able to have a positive lasting impact on even just one person in my lifetime, I would be happy and deeply grateful.
For Avocado Ninja, I am the organizer that make sure things get done. I am focused on the details, quality and efficiency. As well as driving Avocado Ninja forwards, I take care of the design element for the website, packaging, products, books and guides.
At home, I am Mummy to an energetic toddler with an incredible passion for life (and food). And our new addition, who is now 7 months old! I'm a wife to my wonderful husband who loves learning how to optimize health. The chef who makes sure we eat well every day and handy woman that keeps the house from falling apart, fixing things as they break!
Being asthmatic means some things can be more challenging, but that did not stop me completing a half-marathon, various obstacle races and the "Coast to Coast" race across Scotland, and I look forward to taking part in more races in the future.
I am a big foodie who loves travelling the world, experiencing different cultures and their cuisine. I enjoy challenges for personal growth and am passionate about child development and well-being.
We are different...
A Family Business with a Purpose
The Ninja Jug started because we saw how challenging it can be to manage your health in today’s busy world. Like you, we’re juggling family, work, and everything in between. That’s why we created The Ninja Jug and paired it with Effortless Health—a straightforward approach to help you improve your health without adding more stress to your life.
But here’s what makes us different: when you reach out to us, you’re talking to us. It’s our family that answers your emails, responds to your messages, and supports you through your health journey. We’re not a team of anonymous customer service reps. We’re the same people who created the products, and we’re deeply committed to helping you get the most out of them.
We’re Here Because We Care
We understand that trusting a company with your health is a big deal. That’s why we’ve built The Ninja Jug around honesty, authenticity, and genuine care. We’re not here to push products or make flashy promises—we’re here to offer real solutions that can make a significant impact on your life.
We’re a small family business, not a corporate giant, and that’s exactly how we like it. It means we can focus on what really matters: you. We take the time to listen, to understand your unique needs, and to provide the kind of personal support that’s hard to find elsewhere.
Our Mission: Making Health Simple and Effective
Our mission is clear: to help you improve your health in a way that’s simple, effective, and sustainable. With every Ninja Jug, you’re also getting access to Effortless Health—a comprehensive program designed to guide you through small, actionable steps that lead to big health changes. We believe in making health achievable for everyone, without the hype or the hassle.
At The Ninja Jug, you’re not just another customer. You’re part of our community, and we’re here to support you in any way we can. From our family to yours, we’re dedicated to helping you live a healthier, happier life. And when you reach out, it’s us you’ll be speaking to—real people who are genuinely invested in your success.
Thank you for choosing The Ninja Jug. We’re excited to be a part of your journey.
Meet the founders
We are Callum and Annie, the heart and soul behind Avocado Ninja, a family-run business dedicated to helping you and your loved ones thrive through better health. As parents ourselves, we understand the delicate balance of juggling work, family, and well-being. That's why we've poured our hearts into creating The Ninja Jug – a pioneering water filter designed to bring the purest, healthiest water to your home.
Our journey started over 20 years ago, driven by personal challenges and a passion for health. We've faced the pressures of modern life head-on, and in our quest for balance, we discovered the incredible impact of optimal hydration. Water isn't just a basic need; it's the foundation of vitality and well-being.
Through years of research and exploration, blending age-old wisdom with cutting-edge technology, we developed The Ninja Jug. This isn't just a water filter – it's a tool for enhancing your life. The Ninja Jug purifies and enriches your water with essential minerals, offering a taste and quality that supports your health every day.
At Avocado Ninja, our mission is simple: to make healthy living accessible and achievable for every family. We believe in the power of quality hydration and the difference it can make in your life. We're not just selling a product; we're sharing a piece of our journey, our dedication, and our belief in a healthier future for all.
Thank you for being part of our story. We look forward to supporting you and your family on your path to better health and happiness.
With love and gratitude,
Callum & Annie
About Callum
Creator of Effortless Health, author of Health Secrets and Momentum
I'm a passionate advocate for optimal health and vitality. Over 20 years, I've immersed in the world of optimal health, worked with many pioneers and visionaries in the field and helping others to achieve phenomenal health and energy every day to live a fully charged life.
Through my experience, I have learnt the ultimate secrets, tools and practices required to bring immense benefits to our mental and physical well-being, and I'm excited to share my knowledge and expertise with others who are seeking a simpler, more fulfilling life.
My goal is to distil these insights into practical, everyday actions that work seamlessly, in the hustle and bustle of daily life, and for even the busiest of people.
I hope that I can help you unlock the door to your most healthy, and energetic self. Let's embark on this journey together, a journey toward living a fully charged life.
About Annie
My philosophy in life is to live authentically and show up each day giving my best. If I am able to have a positive lasting impact on even just one person in my lifetime, I would be happy and deeply grateful.
For Avocado Ninja, I am the organizer that make sure things get done. I am focused on the details, quality and efficiency. As well as driving Avocado Ninja forwards, I take care of the design element for the website, packaging, products, books and guides.
At home, I am Mummy to an energetic toddler with an incredible passion for life (and food). And our new addition, who is now 7 months old! I'm a wife to my wonderful husband who loves learning how to optimize health. The chef who makes sure we eat well every day and handy woman that keeps the house from falling apart, fixing things as they break!
Being asthmatic means some things can be more challenging, but that did not stop me completing a half-marathon, various obstacle races and the "Coast to Coast" race across Scotland, and I look forward to taking part in more races in the future.
I am a big foodie who loves travelling the world, experiencing different cultures and their cuisine. I enjoy challenges for personal growth and am passionate about child development and well-being.